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Built Where the Pavement Ends
Badland Winches started in a dusty Arizona shop where broken recovery gear was more common than successful pulls. Our founder got tired of watching winches fail when people needed them most — stuck axle-deep in mud at midnight, hung up on a rock ledge miles from cell service, or hauling equipment through terrain that makes GPS units nervous. So we started building winches the way they should be built: overengineered, understated, and ready for the absolute worst conditions you can throw at them.
We don’t make winches for mall crawlers or weekend warriors who stick to groomed trails. Every Badland winch is designed for the places where calling a tow truck isn’t an option and failure means a very long walk. Our gear gets tested in real recoveries — not on some pristine test track, but in the kind of places where you question your life choices. We build for the guides hauling clients out of backcountry disasters, the ranch crews pulling cattle from arroyos, and the overlanders who measure trips in weeks, not hours.
The name Badland isn’t just marketing. It’s where our products live, where our customers work, and where pretty much everything else breaks. We’re not the biggest winch company, and we’re fine with that. We’d rather be the one you trust when you’re alone, it’s getting dark, and the only thing between you and a really bad night is 3/8″ of steel cable and a motor that absolutely cannot fail. That’s the standard we build to, because out there, good enough isn’t.
Built for the Brutal Stuff
When your truck is buried up to the frame rails or you’re dragging a dead tractor out of a ravine, you need equipment that won’t quit. Badland winches are engineered for the moments when failure isn’t an option – built tough enough to handle whatever mess you’ve gotten yourself into.
Proven Pull Power
Weather-Proof Construction
Simple Field Repairs
Real-World Tested
Upgrade Your Recovery Kit

Steel Winch Cables

Recovery Straps

Clevis Hooks
Real Drivers, Real Pulls
“Pulled my buddy’s F-250 out of a muddy ditch last weekend with my 12,000 lb Apex. Thing didn’t even strain—synthetic rope was definitely worth the upgrade.”
Mike T.
“The wireless remote on my ZXR 9500 actually works from 90 feet away like they claim. I’ve tested it. Makes solo recovery so much safer when you can stand clear of the danger zone.”
Jessica R.
“Second Badland winch I’ve bought. First one’s still running strong after 4 years of abuse on logging roads. Just grabbed the 18,000 lb Harbor for my work truck.”
Carlos M.
Power Through Every Project
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Customer Support & Warranty
The pulling capacity varies by model, ranging from 2,000 pounds for ATV applications up to 18,000 pounds for heavy-duty recovery situations. Each model’s rated capacity represents the maximum single-line pull on the first layer of rope around the drum. Real-world pulling power decreases slightly with each additional layer of rope on the drum.
Running a winch under heavy load does draw significant power – typically 200-400 amps depending on the load. Most vehicles can handle short pulls without issue, but extended winching sessions benefit from letting the engine run to help the alternator keep up. For serious recovery work, many operators add a second battery or upgrade to a high-output alternator.
Most models work well for snow plowing applications, though constant back-and-forth cycling during plowing creates more wear than occasional recovery pulls. The wireless remote controls are particularly helpful when plowing, allowing operation from inside the warm cab. For regular plowing use, models with sealed solenoids handle moisture and road salt better.
Steel cable is more affordable and resistant to abrasion from rocks and debris, making it better for frequent use in rough terrain. Synthetic rope is significantly lighter (about 80% lighter than steel), floats in water, and won’t develop sharp burrs that can cut hands. However, synthetic rope requires more careful handling around heat sources and needs UV protection when stored outdoors.
Basic maintenance involves inspecting the rope or cable monthly for damage, checking electrical connections for corrosion, and testing operation every few months. The gearbox typically needs fresh lubricant once a year or after underwater use. Synthetic rope should be cleaned if it gets muddy or sandy, while steel cable benefits from occasional light oiling to prevent rust.
At minimum, a proper mounting plate specific to the vehicle is essential for safe operation. Tree saver straps and a snatch block effectively double pulling power and protect anchor points. Heavy-duty gloves are critical when handling steel cable. A winch cover extends lifespan considerably, especially for synthetic rope exposed to sunlight. Recovery dampers are important safety items that prevent cable whiplash if something breaks.










